Goodwell cover feature


Oral care products for cleaner teeth and a cleaner planet
$35,002 Raised
Ended December 1st
5000 Investors

Close your eyes and imagine walking down your local grocery store's personal care aisle. Do you see a toothbrush brand that isn't made of plastic?  Even Whole Foods - the nation’s largest natural grocer, still carries shelves full of single-use plastic toothbrushes, toothpaste, deodorant sticks, soaps, razors, and mouthwash. There is an underrepresented industry in sustainable personal and oral care. 

A recent global consumer study from Unilever revealed an overwhelming consumer interest in and commitment to sustainable products, as well as an over $1 Trillion dollar market opportunity for brands that can effectively and transparently market the sustainability of their wares. Unilever's own Chief Marketing Officer, Keith Weed quoted “Our research confirms that sustainability isn’t a nice-to-have for businesses. In fact, it has become an imperative.”

Goodwell Co. is attempting to change the fast-moving consumables market for the better, with products and technology that will improve and enhance the wellness of people and the planet. Goodwell Co. creates responsibly made products that are committed to incorporating natural, renewable and infinitely recyclable materials. We are dedicated to sustainable processes and practices that help enhance and empower the human ritual of personal care, through innovation, technology, and impact.

What Customers are Saying:

Amazing products. My whole family has been using Goodwell Co. for a year now, and wouldn't think of using anything else!” - Kyle T.

Beautifully designed, affordable, eco-conscious and great for my oral health care. Incredible products!” - Saul C. 

**These individuals were not compensated in exchange for their testimonials. In addition, their testimonials should not be construed as and/or considered investment advice.

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