Orange Marmalade cover feature

Orange Marmalade

SaaS B2B Shipping and Mailing Software
$1,983 Raised
Ended December 18th
8 Investors

42 Million Sellers...

Need what Orange Marmalade offers!

The saying "been there, done that" just scratches the surface of what this company is all about.

Orange Marmalade, Inc. was started by two entrepreneurs whose previous e-commerce company made the Inc. 500 list (#427 in 2012) in under 5 years.

From that experience - growing from the backyard shed to a 12,000 s/ft warehouse - came Orange Manager. A Software as a Service E-Commerce Shipping system with built-in business management. Orange Manager is designed to be simple, in-expensive and able to grow with the user.

And, similar to how the previous company added product lines, so too did the new one. Based on user feedback, Orange Mailer was launched to meet the needs of the Small Office and Home Office user (some 1.5 million of them). Orange Mailer is a simplified, SaaS postage provider with an option for no monthly fees. 

The numbers add up*... 42 Million online sellers, 20 Million online stores. 2 Million Amazon sellers... 20+ million eBay sellers.. 1.5 Million Small PC Postage users (growing 11% a year) and some 20 Million Small Offices / Home Offices full of folks that hate going to the post office.

Orange Marmalade, Inc. is seeking investors to help us grow to the next level. Our goal is to make life easier for thousands of e-commerce sellers and SOHO companies in the next 6 months.

Orange Marmalade, Inc - "Making technology taste better."

*Source *Source *Source *Source *Source *Source

The Offering

$1.00 / share of Common Stock with a $200 minimum│When you invest you are betting the company’s future value will exceed $3.0M.


$300 — If you invest $300, you will receive Coffee Mug with our logo.

$500 — If you invest $500, you will receive a Coffee Mug and a T-Shirt with our logo.

$1,000 — If you invest $1,000, you will receive a Coffee Mug, T-Shirt and a One Year Top Tier subscription
 to your choice of either Orange Mailer or Orange Manager.

$5,000 — If you invest $5,000, you will receive a Coffee Mug, T-Shirt, a One Year Top Tier subscription
 to your choice of either Orange Mailer or Orange Manager and a personal invitation to join us for lunch when you are in the area.

$10,000 — If you invest $10,000, you will receive a Coffee Mug, T-Shirt, a One Year Top Tier subscription to your choice of either Orange Mailer
 or Orange Manager and a personal invitation to join us for Dinner when you are in the area.

Use of Proceeds - we will partially close the round as each $10,000 milestone is reached (aka a rolling close). Funds will be used to market our products as well as fees for this this raise, increase support staff and their respective salaries, enhance technology and secure office space.

*All perks occur after the offering is completed.

For details on the bonus, please see the Offering Summary below.

Development Stage

Our SaaS products Orange Manager and Orange Mailer are currently live and available for public use. 

Simplified Shipping, Simplified Postage = Simplified Life.

We believe the single best way to experiencing a satisfied life and financial freedom is to not get paid by the hour. 

To help others reach their goal of ditching the 9-5 lifestyle, we created two products that enable the business owner to take a pain point and make it more bearable.

Whether you sell products online, or send mailings from a small or home based office, Orange Marmalade has your back.

We all know that in business, certain things have to be done - just like we all know we are supposed to eat more fruit. Orange Marmalade, Inc. helps this process by taking the technology fruit and making it taste (and work) better, which gives you the user more free time.

We don't just say we know e-business, we live e-business:

  • Previous startup - 427th fastest growing company in the USA (2012)
  • 35 years e-commerce experience
  • Patent Pending Design
  • Generating revenue on all platforms
  • Technical co-founder with Marketing co-founder
  • Revenue share agreement with goShippo
  • Partnership agreement with Easy Post

We are not your standard startup... The others may have ideas, but we have the keys to long-term success - experience, knowledge, wisdom

Our Products

Our products stand out from the crowd. We are not just another lightbulb. We aren't just brighter than all the rest; we last longer and we are easier to use.

Orange Manager implements a patent-pending design that not only simplifies the order shipment process, it also helps with customer service, inventory, warehousing and taxes to name just a few.

Orange Mailer enables the SOHO user to skip the post office and rapidly price, purchase and label postage in addition to offering FedEx, UPS and DHL integrations, history and batch printing - all for less than the competition.

What Is Our Secret Sauce?

  • SaaS based - use from practically anywhere on practically anything 
  • Competitively priced with multiple revenue streams
  • Simple interface for quick and easy use
  • Designed by E-commerce / SOHO users for
    E-commerce / SOHO users
  • Free telephone support for any level subscription
  • Saves money on postage
  • Designed to grow with the company

Orange Manager and Orange Mailer can't be compared to their competitors.... That's like comparing apples to oranges.

Our Story

 "We take existing technology and make it taste better."

 Mike and Bill


Way back in 2007, the founders of Orange Marmalade, Inc. sat down at a small table and hashed out the details of their new company - Gilligan & Ferneman, LLC.

Mike and Bill decided that it was time to join forces, and they launched their first retail website. Their shipping department consisted of Bill's son packing orders once a week or so while using the backyard shed as the "warehouse". The main office was the covered porch.

As time progressed, they slowly saw orders increase, and from listening to their customers, they stepped out with a second site with a slightly different focus. Then again - about a year later - another site with different products. During this time, they saw orders increase and had to move from the shed to the garage. And then from there to an actual office, to a bigger office, and then to a 5,000 s/ft warehouse, and finally to 12,000 s/ft in Kissimmee, FL.

By 2012 they were ranked the 427th fastest growing company in the country. In both 2013 and 2014, they were again listed in the top 5000 by Inc. Magazine.

During their time of growth, Bill and Mike had one continuing frustration - managing orders. It seemed that every month they were trying some new software, or some new system to try to make shipping simpler and faster, customer support easier, and dealing with multiple logins for everything from taxes to accounting.

Bill - a Full Stack Web Developer (meaning he can code and figure out servers and more) eventually took on a personal goal - making something that might help. 

In December of 2016, Bill and Mike moved on from this company and began seeking a new direction. And thats when it hit them - maybe others need help as well.

In February of 2017, they reached out to a trusted advisor and he confirmed that yes, indeed, the numbers would indicate a market. During the drive back from San Diego to Florida, they developed the plan that would become "Orange Manager".

In January of 2018, Mike and Bill were invited to an interview for attendance at Boomtown Accelerator. It was during this interview that one of the founders stated, "You guys are like the Ben and Jerry of E-Commerce."

Even though they did not get accepted, that comment stuck. Like Ben & Jerry of ice cream fame, Bill and Mike take something we all want (technology) and making it taste better by simplifying the whole process. 

Orange Marmalade, Inc. is committed to growing and evolving based on customer feedback. Orange Manager will continue to strive to make shipping simpler and E-Commerce easier. Orange Mailer will work to be the de-facto standard in Postage Providers to the SOHO market. 

42 Million E-Sellers

There are an estimated 42 million sellers online as of September 2018. That includes 20+ million on eBay, 2 Million on Amazon and 350 Thousand on Shopify to name just a few.

20 Million E-Stores

48% of all online shopping starts at Amazon. 52% does not. Orange Manager not only works with Amazon, but also 17 other shopping carts, 3 other postage processors as well as many other backend business management tools.

11% Postage Growth

It is estimated that the SOHO PC Postage Marketplace is growing 11% year over year. Orange Mailer is uniquely positioned to tap into this market and become a leader in the field. SaaS based, competitively priced and simple to use. Orange Mailer is the next generation Postage tool.

The Sauce

Aside from the simple interface, the cloud backend and the low user price.... the team behind Orange Marmalade knows how to make the tools the E-Commerce and SOHO markets need.

With first hand experience building a business.. from order taking,  to tax payments to customer service and more. Bill & Mike know what needs to be done, and how to make it easier to do.

Our Market and Industry (Orange Manager)

"What about Amazon?" is a question we are often asked.

The answer - We compliment and help Amazon sellers.

  • Amazon states they have 2 million sellers.

  • 51% of those generate over $100,000 in yearly sales.

  • 76% of all sellers have more than one sales channel

  • We support sellers that are Amazon only.


  • 51% of Amazon sellers generate enough revenue to use our top tier subscription.

  • All Amazon sellers can use our system (including our free tier).

  • 76% of Amazon sellers experience the pain point of multiple sites, multiple logins.

  • We believe Amazon does not presently support unrelated sales channels such as Shopify, Weebly, eBay, ETSY, etc.

Our Market and Industry (Orange Mailer)

What is PC Postage?

According to Mailing Systems Technology:
"This segment is defined as being able to generate letters or packages through your computer without needing a postage meter. For letters and flats, you would print the postage either onto sheets of stamps (ordered through the vendor) directly onto the envelope or with a connected label printer. With packages, the detail is printed on a 4X6 inch label that includes the destination address, return address, and tracking barcode."

How big is the market?

"Based on a Freedom of Information Act request to the USPS, as of September 2015, there were 1,552,317 PC Postage users in the US, with an average annual growth rate of 11% (based on a five-year average)"

How big is the Small Office / Home Office market?

When thinking of the SOHO market, think 1-10 employees. Then think - how many of them are there?

Consultants, lawyers, funeral homes. Restaurants, hardware stores, corner grocer. Accountants, bookkeepers, insurance sales. The list - in reality - is huge. And we believe so is the market.

How many of these go to the post office? How many would use a tool to not have to do that any more? 

The Founders

William Gilligan - President, CTO, CO-CEO, Director 
(July 7, 2017 - present)

Bill is a full-stack e-commerce developer. Bill has had lead roles in developing,, and numerous other sites from both large corporations to small "mom and pops".

Background: Bill was previously the co-founder, CTO and a director of Gilligan & Ferneman, llc. - an e-commerce retailer.
 (April 7, 2007 - December 31, 2016)

Bill was also CTO and Director of, llc - an e-commerce retailer from January 1, 2017 thru December 31, 2017


Mike Ferneman - Vice President and COO

Mike is a Pay Per Click expert and Math Wiz. Mike has had lead roles in promoting and designing web user experiences for numerous sites. Mike has a unique ability to see user "patterns" develop.

Background: Mike was previously the co-founder, COO and a director of Gilligan & Ferneman, llc. - an e-commerce retailer.
 (April 7, 2007 - December 31, 2016)

Mike was also CTO and Director of, llc - an e-commerce retailer from January 1, 2017 thru December 31, 2017

The Advisors:

Cale Reeder - Creator of, President Delutti, Inc.

Rick Wilson - President and CEO, MIVA Inc.

Invest in Orange Marmalade, Inc.

Here at Orange Marmalade we aren't sitting still. Everyday we ponder and discuss and brainstorm - and get to work on making technology easier to use. Our focus is on the small business owner. 

You have seen the numbers: 42 MILLION e-commerce sellers, 20 MILLION e-commerce stores, 20+ MILLION Small Office / Home Offices, 1.5 MILLION PC Postage users (See sources above). The math does not lie. The market is there, and it is thriving.

You have seen the drive: Two live products, free customer support, partnership agreements and more.

You have seen the desire: ease the pain points of shipping and mailing.

Invest with us, and see the reward.

Learn more about this company


Most recent Fiscal Year

Income Statement

Cost of Goods Sold
Gross Profit
Net Income

Balance Sheet

Total Assets
Accounts Receivable
Short Term Debt
Long Term Debt

Other popular startups

Get email updates for the latest investment opportunities