Founded in 2015, our mission is to create best in class well-being products by employing a unique methodology to research and development based on complex systems science. Rather than overriding regulatory systems with chemicals designed to move a biomarker in a particular direction, this approach focuses on supporting the body’s ability to self-regulate.
- SALES: Over $13M in lifetime sales.
- SCIENCE: Our complex systems science approach to formulation of supplements is unique.
- SUBSCRIPTIONS: 91% of our revenue, excluding Amazon and wholesale, is subscription-driven.
- DISTRIBUTION: Our products are sold direct-to-consumer in over 50 countries, by Amazon and by a growing list of national retailers including Natural Partners, Pharmaca and Lucky Vitamin.
- GROWTH POTENTIAL: The global nutraceuticals market will grow by 8.8% per year to $578B by 2024.
- COMMUNITY: Successfully raised $1,148,898 from 489 Wefunder investors.