In fashion, "nude" historically means beige or pale pink. As a professional dancer, I was required to wear tights that matched my skin; I had to dye my undergarments since I couldn't find anything that matched my shade. I started Nude Barre so everybody – no matter their color – could find their perfect nude. Our 12 shades of intimates are durable enough for athletes, stylish enough for everyday fashion, and loved by celebrities like Serena Williams, Wendy Williams, Laverne Cox, and Tyra Banks.
70% revenue growth YoY from 2016 to 2017.
Most shades of all competitors (12 vs. 5 to 7).
Average customer cart increased 50% in last year, from $30 to $45.
89% gross margin.
40% of customers make a second purchase.
Carried by the largest dance retailer in the U.S. and the UK.
Celebrity customers include Fifth Harmony, Wendy Williams, Laverne Cox, Tyra Banks, and Serena Williams.
Partnerships with brands that promote empowerment and inclusivity such as Cover FX (makeup) and Ashley Stewart (plus-sized fashion).