We started with Postfly, the 1st subscription-based monthly flybox, to help new fishermen break into the sport. By curating flies, fishing accessories, and fun branding products in one monthly box, we built Postfly to a more than $120k per month business. We now have four digitally-native vertical brands in the fishing industry, all of which focus on a recurring revenue model. Together, the monthly subscription possibilities could re-define the gear industry and bring thousands more to fishing.
Over $3.5MM revenue to date, $1.3MM in 2017.
We currently have over 7,000 paying monthly subscribers between Postfly and The Wade Rod Co.
Monthly subscriber retention rate averages 94%.
180K+ shipments made to our customers.
More than 200K combined followers for our social media channels.
Tech-enabled kiosks to sell our high price point/high margin gear from Wade Rods and Pelican Reels expected rollout early 2019.
Raised $550k in earlier seed rounds.